Cogensia is the premiere provider of breakthrough
data-driven marketing strategies and solutions

GET More Customers

  • E-mail Acquisition
  • Intelligence Prospecting Lists
  • Clone Models
  • Omni-Channel Acquisition

KEEP Customers Coming Back

  • Relevant Customer Promotion Strategies
  • Customer Segmentation
  • Market Profiles
  • Customer Retention Models

GROW More Profitable Relationships

  • Industry Best Loyalty Complete Solution
  • 1:1 Marketing
  • Lifetime Value Models

Strategy & Analytics

Delivering data-driven insights about your marketing programs and customers

  • Leading-edge decision sciences
  • Predictive modeling
  • Custom segmentation
  • Advanced degreed analysts in-house

List & Data Service

120 million addressable households

  • Target list services
  • Email prospecting
  • Data enhancement/installs
  • Proprietary market segmentation

Technology Solutions

Enabling deeper customer relationships

  • Knowledge Engine
  • Deployment channels (market facing)
  • Mobile devices and apps
  • Real-time integration

Loyalty & 1:1 Solutions

Building customer relationships

  • Uncover actionable insights
  • Personalize 1:1 communication strategies
  • Loyalty program design
  • Smart E-club optimization and deployment


We are passionate professionals with proven results that provide thought leadership for optimal growth. We empower our clients to deliver sustainable, relationship-driven ROI through customer intimacy. Our experience spans deep and wide for the best in marketing program development.

Our strategic and analytic services team leverages big data to understand customer intimacy, optimize channel spend, personalize communications, and synchronize across the customer lifecycle. We provide data mining, technology, and statistical services to make sure programs are successfully designed, tested and deployed for:

  • Defining Best Customers
  • Predictive Modeling
  • Response Attribution
  • Profiling & Segmentation
  • Experimental Program Design
  • Customer Behavioral Analysis
  • Marketing Strategy

"The power of data combined with our technology, marketing analysis, and consulting services enables companies to have breakthrough marketing solutions in a matter of 2-3 months, not 2-3 years."

President and CEO, Brad Rukstales


In 2002, after 12 years in the analytic consulting industry, President and Chief Executive Officer, Brad Rukstales, founded Customer Asset Consulting Group, Inc. CAC Group was committed to delivering a higher standard of results and excellence for clients and employees alike. Great things happened; our clients were seeing measureable results with improved targeting and optimization. The results showed an increase in customers, higher revenue, and lower costs per sale.

Overtime, CAC transitioned from a consulting firm to the premiere provider of data-driven marketing strategies and solutions, creating long lasting partnerships that delivered impressive results for our clients.

In 2013, CAC Group became a holding company which focuses on building and supporting companies that are leaders in their marketing solutions delivery, and Cogensia was created.

Cogensia is the marketing solutions provider dedicated to developing breakthrough data-driven marketing strategies and solutions. We add insight to every decision you make about your customers and how you measure your marketing return on investment. We partner with clients in marketing strategy, big data, and customer segmentation. Cogensia is Intelligence That Compels.

The other side of Cogensia is Cogensia Loyalty Solutions: Finding the Truth In Loyalty. The Loyalty Solutions side of Cogensia is made up of customer analytics experts and loyalty marketing experts that determine the actionable truths in your customer data to create more profitable relationships through loyalty & 1:1 marketing. We are unbiased, numbers-driven, and a customer focused company, committed to improving customer loyalty program performance.

Cogensia has grown to over 30 professionals with 35 clients, and is working in almost every major business sector. We invest in the people, processes, technology, and the broader community to continually deliver excellence in the strategies and solutions that we provide to our expanding client-base.

In 2015, Cogensia will continue to drive marketing performance for our clients through thought leadership, innovation, an intellectually stimulating and supportive environment, and excellence in delivery. As we continue to expand and evolve, we look forward to solving your most pressing marketing challenges.

To learn more about Cogensia, please click here to visit our home page.